Deep Exposure.

Universal Product Company (UPC) helps retail buyers source 10x smarter.

What We Do

We think the right products for your business should be finding you, not the other way around.

UPC delivers a personalized shortlist of highly relevant products to professional retail buyers — products we predict will sell from your store shelves. Reserve in two taps.

Interested in learning more?

Who We Are

We are a small but growing team of technology and wholesale experts. We've built and grown high-growth wholesale businesses as well as online marketplaces and top shopping apps.

Email hello@upc.co to get in touch.

Suppliers,

We can help get your best products onto the shelves of major retailers.

Complete the form below to get started.

Murphy has spent his career as an entrepreneur, driving high-growth and successful exits in the wholesale space. His two previous wholesale companies were acquired by Overstock.com (Nasdaq: OSTK) and ERI. Today Murphy is creating the first private machine learning platform for wholesale product exposure and liquidity with UPC.

Sean Flannagan was previously a product lead at Etsy (Nasdaq: ETSY), where he worked on payments, search, discovery and growth. He then helped build and grow the mobile marketplace Wanelo to tens of millions of users and millions in monthly revenue. He advises a number of marketplaces, and is now deep into helping build UPC.

John Chavez is a startup veteran with more than a decade of product design experience. At Qualcomm Innovation Center (Nasdaq: QCOM), he led product design and helped introduce innovative new products to the world.

Michael Tomas has had a successful career in both buying and selling management roles with major retailers and suppliers, with a track record of profitable partnerships with TJX, Target, Walmart, Ross Stores, Macy's, Party City and many others.

Amanda Howard has a decade of experience managing sales-based platforms for retailers like Bed Bath & Beyond, Supervalu, CVS, Wakefern and Walgreens. She brings deep experience curating merchandised buy plans across branded and licensed product of major retailers.